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Should Accounting Firms Publish Newsletters?

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Accounting firms, like other businesses, are always on the prowl for new marketing techniques. In many cases, establishing a website is not enough. Many accounting firms are leaning towards writing newsletters for clients and potential clients. Newsletter writers often link to blog posts inside the email as a way to encourage clients to visit the website. Are you on the fence about sending newsletters for your accounting firm? This guide will help you see that sending newsletters is a great choice for your firm if you want to reach a wide audience of clients and potential clients. Read More»

Three Advantages of Programmatic Direct Mail

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Programmatic direct mail is taking advertising and retargeting offline while capitalizing on the benefits of direct mail. If you are looking for a better way to attract and retain customers, this is a strategy to add to your marketing approach. Specific Marketing Much like online ads, you can use direct mail to retarget a specific audience. Fortunately, unlike online marketing, you are not affected by ad blockers or the tendency for people to ignore these ads. Read More»

Tips For Designing A Better Marijuana Product Label

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If you have recently started your own business in the marijuana industry, one of your first steps might be setting up your brand. Establishing a brand involves creating packaging and labels for your products. This can be a fun challenge, but it is a challenge nonetheless. If you aren’t sure where to start in the process, these tips will help you get started. Choose a Theme Some marijuana products are themed with animals, while some might use space. Read More»

3 Tips For Building Your Emotional Branding Strategy

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When you’re interested in reaching your audience, you need to be certain that you’re in a position to get your marketing in order. Whether you’re buying a new pair of shoes or closing on a home, when you reverse engineer it, everything you buy has some measure of emotion. Companies that market to you look to create an emotional reaction first so that they can not only get you to make a purchase but so that they can make you customers for life. Read More»

4 Ways To Get More "Yeses" When Making Political Fundraising Calls

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Political campaigns can be expensive. Many candidates raise a good portion of their money via fundraising calls. However, getting the people you call to donate money, rather than just hang up, is not easy. Here are four ways to get more yeses when you are making political fundraising calls. 1. Introduce Yourself Personally Do not just say “Hi, I’m calling for the campaign of Joe Smith.” This is impersonal and may turn off a lot of the people who you call. Read More»

Three Tips For Promoting An MMA Event

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When you want to get started in sports promotions, getting into MMA is a great way to garner some experience. This is a rapidly growing sport and there are a number of different fighters out there who are looking to take their game to the next level and receive opportunities to show what they can do. In this regard, follow these tips below to help you put on a great MMA function in your local area. Read More»

Corporate Executive Gift Ideas

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If you need to give a gift to a client or to a fellow executive to show that you value his or her addition to the company, then you likely want to make sure that it is something that the recipient will actually use and appreciate. Here are some tips for making sure that you choose intelligent corporate gifts that will allow you to show your appreciation and thoughtfulness. 1. Choose Items That are Trending Read More»

3 Fun Ways To Increase The Exposure Of Mobile Billboards

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Mobile billboards are the wave of the future, and they have hit the shores of modern society. Instead of annoying pop-up ads on a computer screen or other intrusive ad formats, mobile billboards are appealing and easily fit into both the suburban and urban way of life. Here are some fun ways that you can increase the exposure that you or your drivers can get when sporting an ad on your car. Read More»

Using Text Messages to Promote Your Nightclub

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Remaining profitable in today’s competitive entertainment industry can be challenging. Finding ways to reach new consumers is essential when it comes to growing your nightclub. If you are looking for a new marketing strategy to help you expand your customer base, then engaging in text-message marketing could be beneficial. Here are three reasons why it makes sense to employ a text-message marketing campaign when trying to promote your nightclub in the future. Read More»

4 Tips For Better Business Marketing

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Business strategy consulting is crucial for you if you are looking to branch out and achieve the growth that you need. No matter what sort of company you own, you will need to learn the best ways possible to market your company in order to grow your customer base and continue thriving. If this is what you are looking into, you should follow the four marketing tips below in order to see some success in getting your name out there. Read More»