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Marketing Communications For Higher Education: What Strategies Should Your Institution Employ?

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Colleges, universities and vocational schools all have a few things in common. First of all, they all want to get the attention of potential matriculates. Secondly, they all need marketing communications for higher education. There are so many ways for any one school of higher learning to go with their marketing communication that it may be difficult for the the school's marketing staff to decide which strategies should be employed. If this is where you and your university or college sit, then you need to take a look at the following strategies and take a vote on which of these is right for your institution.

College Recruiting Fairs

A college recruiting fair is still a very good communications tool when your marketing team wants to connect to potential students on a more personal and personable level. It gives students the chance to ask questions directly and get the answers they need from fellow students and staff who know a lot about what life and academia on campus are like. Having additional communications materials on the table at the college fair also allows students to take whatever information they need, including applications packets to your institution of higher learning.

Keeping up with Technology

Keeping up with technology is an absolute must for any institution that is trying to present itself as a forward-thinking place of higher learning. While you may think your marketing team is doing great with keeping up appearances on social media and emailing every possible student an invitation to attend your school, these methods are lacking when they are not updated and current. If you wish to continue with an online marketing communication platform, then you need to keep it up to date, fresh and current. If your marketing team needs help in this department, they could talk to your campus's IT support department who can update your college or university's apps and website.

App Development and Deployment

Children who are currently in elementary school are already very familiar with mobile technology. Nearly eighty percent of "tweens" (children between the ages of eight and twelve) have a cell phone now, and nearly half of all of those "tweens" have a smartphone with apps and mobile technology. Elementary and middle schools already have mobile technology in use, utilizing tablets and lightweight laptops both in and out of the classrooms. That said, your school's marketing communication strategies need to get ahead of these younger generations which are probably already ahead of your school in understanding how mobile technology works. App development and deployment could be a really useful strategy to get started on now so that when these "tweens" are old enough to begin their college search, they can access your university's or college's information with the mobile app(s) your marketing and IT departments have created.