Remaining profitable in today's competitive entertainment industry can be challenging. Finding ways to reach new consumers is essential when it comes to growing your nightclub. If you are looking for a new marketing strategy to help you expand your customer base, then engaging in text-message marketing could be beneficial.
Here are three reasons why it makes sense to employ a text-message marketing campaign when trying to promote your nightclub in the future.
1. Your target audience relies heavily on text messaging.
Being able to communicate with your target audience through a medium that they are familiar with and trust can help set your club apart from others in the area. Statistics show that 95% of adults between the ages of 18 and 29 use texting as a way to communicate.
Since these are the consumers that you are likely trying to get through the doors of your nightclub, communicating with them via text message can be an excellent way to ensure they are exposed to your marketing messages in the future.
2. Text messaging provides immediate contact.
When you are trying to create a marketing campaign that will help you generate quick income, having the ability to immediately make contact with your target audience is important. You don't want to spend money broadcasting messages that could take weeks for consumers to see and act on.
Studies show that text messaging can provide you with the immediate contact you are looking for. The average phone user checks his or her phone an average of 150 times per day. That's once every six minutes. Sending a text message with promotional information ensures that your target consumers will immediately receive the information you are trying to dispense, which will result in faster revenue growth from a particular marketing campaign.
3. Text messages have a higher click-through rate.
If your nightclub has a limited marketing budget, then finding ways to maximize the effectiveness of your marketing actions is essential. Making the choice to create a text-messaging strategy can help your next marketing campaign be more successful. Experts estimate that the click-through rate of text messages is 36%, compared with a meager 3.2% for e-mail messages.
Getting a consumer to click through a link and visit your nightclub's website allows you to inform the consumer about upcoming events they will want to attend. In order to better utilize your club's website as a marketing tool to drive conversions, be sure that you are investing in a text-messaging campaign.
Using text messaging to reach your target audience, make immediate contact, and increase traffic to your website can help you make your nightclub more successful in the future.