Mobile billboards are the wave of the future, and they have hit the shores of modern society. Instead of annoying pop-up ads on a computer screen or other intrusive ad formats, mobile billboards are appealing and easily fit into both the suburban and urban way of life. Here are some fun ways that you can increase the exposure that you or your drivers can get when sporting an ad on your car.
Go Where Your Target Audience Is
Think about who the target audience is for the product that is being advertised on your mobile billboard. For example, if you are advertising a product to teens, you may want to park your car near a part of a shopping mall where teens hang out. Then you can walk to whatever area of the mall that you prefer to shop, while your mobile billboard is doing its job of reaching your target audience. On the other hand, if you are targeting pet owners, you may want to ask your local vet if you can park your car there while you do nearby errands.
Take the Long Way Home
When you are on the road, you may reach a lot more people than when you park on a neighborhood street that isn't highly trafficked. If you have time and a car that gets good gas mileage, take the long way home through the areas of town where you are likely to get the most exposure. You may even want to brave rush hour to reach the most people.
Show a Lot of Consideration
One way that you can draw attention to your mobile billboard ad is to be very considerate. Since people are likely to notice the car of drivers who are doing them favors, they will think even more favorably of the ad that you are sporting on the car. Let drivers out when they are in a tight spot. Be cautious of when you merge lanes and try to let other drivers have an easier time on the road. While you don't want to go too far in this direction and cause traffic problems from doing things that other drivers don't expect, showing a bit of consideration can go a long way.
Finally, keep in mind that the possibilities are nearly endless with mobile billboards. You can reach more people than stagnant ads when you use some creativity and careful planning. When you are driving with mobile billboards, you are the face (or car) that customers see as the company's representation. Go forward with confidence and consideration, and try implementing these fun plans to increase the exposure for your mobile billboards.
For more information, contact local professionals like Billboards 2Go.