Stepping into the real estate field as an agent can be a trying process. Those agents who have been around for a while or nurtured a good reputation tend to get the most leads, which can make it really hard as a newcomer in the business. Thankfully, real estate agent advertising and marketing is far easier now than what it has ever been before. Even as a new agent, there are certain things you can do to get your name out there, get those leads, and get your name established. Take a look at a few of the most innovative ways to market yourself and get your real estate career off to a good start.
Set up a website with live chat functions.
People these days want information, and they want it as fast as possible. This is a world where information is more than accessible than ever, so the average consumer looking for an agent will expect the same rapid connection when they need help. If your website does not yet have a live chat feature or at least an integrated artificial intelligence response system, get this up and running right away. Every reach-out is a potential client.
Work with a real estate agent lead service.
Lead services offer something really valuable to you as a new agent that you may have a hard time getting on your own without a little help: leads. Lead services gather lists of potential buyers and sellers and help get your name before these people as an agent or help you get connected with these leads on some level. Some of them even sell lists of leads to prospective agents at a base rate per contact. While it may seem counterintuitive to buy leads or pay for a lead service, keep in mind that sometimes all it takes is a few good interactions to really give your reputation a boost.
Build your social media presence online as an agent.
Social media is your best friend as an up-and-coming agent. Make sure you have a business profile on all leading sites, such as Facebook, Instagram, and Twitter. Stay active on these profiles and update info on a regular basis. Make sure your profiles have a link back to your website, and do what you can to get some followers. This alone can be enough to get you some attention in the business as a new agent.