Accounting firms, like other businesses, are always on the prowl for new marketing techniques. In many cases, establishing a website is not enough. Many accounting firms are leaning towards writing newsletters for clients and potential clients. Newsletter writers often link to blog posts inside the email as a way to encourage clients to visit the website.
Are you on the fence about sending newsletters for your accounting firm? This guide will help you see that sending newsletters is a great choice for your firm if you want to reach a wide audience of clients and potential clients. Read More»
Programmatic direct mail is taking advertising and retargeting offline while capitalizing on the benefits of direct mail. If you are looking for a better way to attract and retain customers, this is a strategy to add to your marketing approach.
Much like online ads, you can use direct mail to retarget a specific audience. Fortunately, unlike online marketing, you are not affected by ad blockers or the tendency for people to ignore these ads. Read More»
If you have recently started your own business in the marijuana industry, one of your first steps might be setting up your brand. Establishing a brand involves creating packaging and labels for your products. This can be a fun challenge, but it is a challenge nonetheless. If you aren’t sure where to start in the process, these tips will help you get started.
Choose a Theme
Some marijuana products are themed with animals, while some might use space. Read More»
When you’re interested in reaching your audience, you need to be certain that you’re in a position to get your marketing in order. Whether you’re buying a new pair of shoes or closing on a home, when you reverse engineer it, everything you buy has some measure of emotion. Companies that market to you look to create an emotional reaction first so that they can not only get you to make a purchase but so that they can make you customers for life. Read More»
Political campaigns can be expensive. Many candidates raise a good portion of their money via fundraising calls. However, getting the people you call to donate money, rather than just hang up, is not easy. Here are four ways to get more yeses when you are making political fundraising calls.
1. Introduce Yourself Personally
Do not just say “Hi, I’m calling for the campaign of Joe Smith.” This is impersonal and may turn off a lot of the people who you call. Read More»